PROJECT

Peaks is a leading Dutch investing app designed to make long-term wealth building feel effortless through automated investing and diversified ETF portfolios. With a strong focus on accessibility and approachability, the product helps people new to investing build healthy financial habits with confidence. I led a comprehensive redesign of the brand, design system, and core product surfaces - unifying the visual identity, refining interaction patterns, and raising the overall quality and consistency across the app, web, and marketing touchpoints.

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Web Design

Design Systems

Motion

hello@citrus.works

PROJECT

Peaks is a leading Dutch investing app designed to make long-term wealth building feel effortless through automated investing and diversified ETF portfolios. With a strong focus on accessibility and approachability, the product helps people new to investing build healthy financial habits with confidence. I led a comprehensive redesign of the brand, design system, and core product surfaces - unifying the visual identity, refining interaction patterns, and raising the overall quality and consistency across the app, web, and marketing touchpoints.

PROJECT

Peaks is a leading Dutch investing app designed to make long-term wealth building feel effortless through automated investing and diversified ETF portfolios. With a strong focus on accessibility and approachability, the product helps people new to investing build healthy financial habits with confidence. I led a comprehensive redesign of the brand, design system, and core product surfaces - unifying the visual identity, refining interaction patterns, and raising the overall quality and consistency across the app, web, and marketing touchpoints.

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Web Design

Design Systems

Motion

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Web Design

Design Systems

Motion

PROJECT

Peaks is a leading Dutch investing app designed to make long-term wealth building feel effortless through automated investing and diversified ETF portfolios. With a strong focus on accessibility and approachability, the product helps people new to investing build healthy financial habits with confidence. I led a comprehensive redesign of the brand, design system, and core product surfaces - unifying the visual identity, refining interaction patterns, and raising the overall quality and consistency across the app, web, and marketing touchpoints.

PROJECT

Peaks is a leading Dutch investing app designed to make long-term wealth building feel effortless through automated investing and diversified ETF portfolios. With a strong focus on accessibility and approachability, the product helps people new to investing build healthy financial habits with confidence. I led a comprehensive redesign of the brand, design system, and core product surfaces - unifying the visual identity, refining interaction patterns, and raising the overall quality and consistency across the app, web, and marketing touchpoints.

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Web Design

Design Systems

Motion

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Web Design

Design Systems

Motion

hello@citrus.works

hello@citrus.works

hello@citrus.works

hello@citrus.works