PROJECT

Seora is a forthcoming marine technology platform designed to bring clarity to the ocean. The product combines live camera feeds, environmental sensors, and data-driven tools to make underwater conditions visible and actionable - for divers, marina operators, and coastal authorities. I led the product and brand direction across consumer dive experiences, marina management tools, and operator-facing systems, shaping a unified platform that balances approachability with technical depth across app, web, and operational surfaces.

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Design Systems

Motion

hello@citrus.works

PROJECT

Seora is a forthcoming marine technology platform designed to bring clarity to the ocean. The product combines live camera feeds, environmental sensors, and data-driven tools to make underwater conditions visible and actionable - for divers, marina operators, and coastal authorities. I led the product and brand direction across consumer dive experiences, marina management tools, and operator-facing systems, shaping a unified platform that balances approachability with technical depth across app, web, and operational surfaces.

PROJECT

Seora is a forthcoming marine technology platform designed to bring clarity to the ocean. The product combines live camera feeds, environmental sensors, and data-driven tools to make underwater conditions visible and actionable - for divers, marina operators, and coastal authorities. I led the product and brand direction across consumer dive experiences, marina management tools, and operator-facing systems, shaping a unified platform that balances approachability with technical depth across app, web, and operational surfaces.

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Design Systems

Motion

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Design Systems

Motion

PROJECT

Seora is a forthcoming marine technology platform designed to bring clarity to the ocean. The product combines live camera feeds, environmental sensors, and data-driven tools to make underwater conditions visible and actionable - for divers, marina operators, and coastal authorities. I led the product and brand direction across consumer dive experiences, marina management tools, and operator-facing systems, shaping a unified platform that balances approachability with technical depth across app, web, and operational surfaces.

PROJECT

Seora is a forthcoming marine technology platform designed to bring clarity to the ocean. The product combines live camera feeds, environmental sensors, and data-driven tools to make underwater conditions visible and actionable - for divers, marina operators, and coastal authorities. I led the product and brand direction across consumer dive experiences, marina management tools, and operator-facing systems, shaping a unified platform that balances approachability with technical depth across app, web, and operational surfaces.

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Design Systems

Motion

ROLE

Strategy

Creative Direction

Brand

Product

UX/UI

Design Systems

Motion

hello@citrus.works

hello@citrus.works

hello@citrus.works

hello@citrus.works